Vanguard

Mutual Funds, ETFs, and Annuities, Oh my!

Working on the Vanguard media team taught me about fractional attribution, direct response advertising, and digital ad-buying. The biggest takeaways I learned from my time in media buying for Vanguard include:

• Treat every vendor with respect and courtesy even if they are not a good fit; you never know when they might change roles and become a key decision maker in a deal you’re trying to chase

• Client relationships are as important as the strategy recommendations, and attention to detail will serve you in both

• It’s not about timing the market, it’s about time IN the market