Uber

 
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If you’re offered a seat on a rocket ship, don’t ask what seat.

Fall of 2015, Uber was the rocket ship that we all had our eye on. At the time I joined the SF Ops team as a Marketing Manager, Uber had just raised $1 billion dollars at a $50 billion dollar valuation, there were 4000 employees across 6 continents, and Travis Kalanick was on top of the world.

During my tenure at Uber, I witnessed firsthand the amount of hustle it takes to scale a billion dollar business. By working along side Stanford MBAs and retired BCG consultants, I learned how to design A/B tests, write SQL queries, and navigate office politics.

My main focuses were driver growth/retention, event logistics, and PR stunts. Here are some of my favorite projects:

  • Developing a foreign language program for non-native English speaking drivers to help improve driver-retention and boost driver-referral rates

  • Running ground logistics for the Uber Pick-Up during Super Bowl 50 at Levi’s Stadium

  • Organizing stunts including UberKITTENS, UberPUPPIES, UberSLEIGH (toy drive), Uber Ice Cream and working with artists like Diplo, Skrillex and G-Eazy

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